The medi Story: 75 Years of Innovation, Care and Commitment

The medi Story: 75 Years of Innovation, Care and Commitment

For 75 years, medi has been united by one clear purpose: to improve quality of life through medical solutions. What began as a small family business in Bayreuth, Germany, has grown into a global medical and healthcare brand trusted by patients and healthcare professionals in more than 90 countries—including here in Australia.

As part of this global organisation, medi Australia is proud to continue a legacy built on medical innovation, craftsmanship and patient‑centred care.

From Bayreuth to the World: How medi Began

The medi story started in 1951, when Wolfgang Weihermüller and Günter Voigtmann founded the company (then known as WeCo) in Bayreuth. From the beginning, medi focused on creating precisely engineered medical products designed to support healing, mobility and everyday comfort.

That patient‑first mindset has guided every chapter of medi’s growth. Still family‑owned and now led by the third generation, medi continues to focus on long‑term health outcomes rather than short‑term trends.

A Legacy Built on Medical Compression Expertise

Compression technology has always been central to medi’s success. Over decades of clinical research and collaboration with healthcare professionals, medi refined its medical compression garments to support venous and lymphatic health, post‑surgical recovery and chronic conditions.

In 1986, medi expanded into orthopaedics, responding to the growing need for reliable supports that help people stay mobile during injury, rehabilitation and long‑term conditions. Each evolution was driven by the same question: How can we make life better for patients?

Innovation Beyond Healthcare

As medi’s knowledge evolved, so did its applications. In 2007, medi launched CEP, bringing medical‑grade compression into the world of sport to support muscle performance and recovery. In 2011, ITEM m6 followed—combining science and fashion to redefine how compression could fit seamlessly into everyday life.

While these brands reach different audiences, they share a common foundation: medical science designed to support real people in real life.

Care That Reaches Further
In 2010, the company established medi for help, formalising its commitment to social responsibility, sustainable healthcare and global community support.

This focus on ethical practice and people‑first innovation continues to guide medi’s global operations—reflected most recently in the opening of the modern medi tower in 2023, a symbol of collaboration, connection and future‑focused healthcare development.
 

             

medi Australia: Carrying the Global Mission Locally

As part of the global medi network, medi Australia brings these internationally trusted medical solutions to Australian patients and healthcare professionals. From medical compression and orthopaedic supports to footcare solutions, medi Australia shares the same values that have defined medi for 75 years: clinical excellence, education and patient outcomes first.